Call us today on (042) 938 0268

Made In Hollywood Blog

Welcome to the Made In Hollywood Blog, where we share and discuss all things polystyrene from around the world, including cool point of sale implementations, innovative applications of polystyrene foam, and more. Subscribe to our RSS Feed.

January 7, 2009 – 11:08 pm

Somewhere over the rainbow.

- Posted in Extended Portfolio, Uncategorized by Fran

The colours in the familiar children’s “I can sing a Rainbow” song are “red and yellow and pink and green, orange and purple and blue.” You may also remember the tune. However, this song is a little misleading, as the colours of the rainbow that Isaac Newton originally named only had five primary colours: red, yellow, green, blue and violet. He introduced orange and indigo later.

3e logo in 3D

3e logo in 3D

Most popular colour wheels have six primary colours: red, orange, yellow, green, blue and violet. Even at these basics, choosing a colour (or color) isn’t straightforward or simple. In fact, it only gets more complicated and can get more than a little confusing.

It’s all to do with the standards and systems used in different countries and employed in varying commercial sectors. These include RAL, Pantone, British Standards (BS),  Natural Color System (NCS) and Federal Standards to name a few. We haven’t even started to mentioned the ink, dye and paint manufacturers that, again, have own proprietary classifications. You would imagine that with thousands, if not millions, of colours that matches could be found, unfortunately not.

TV3 asked us to recreate their new logos  for them.  TV3 is re-branded with a modern, contemporary look and its sibling channel, 3e,  is the new name for Channel 6 – its focus being on pure entertainment.
Each letter or number had a either a Pantone or RAL reference; unfortunately some of these didn’t  correspond exactly to a BS paint standard. The ever-helpful technical staff at Dulux Paints in Cork assisted where they could, but highlighted again that conversion from one standard to another isn’t always trouble-free. A reference number was found and the items were painted but we were left wondering. Should we concentrate less on matching the colours of the rainbow and more on searching for that illustrious pot of gold? It might be easier.