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July 8, 2010 – 9:35 pm

Slowly going MAD

- Posted in Extended Portfolio, Marketing related, Polystyrene Uses by Fran

Cliff of Moher launch for new Cadbury wrapper

Cliffs of Moher launch for new Cadbury Dairy Milk wrapper

I am rapidly coming to the conclusion that we are going mad, mad, mad.
It’s nothing to do with the 12 week recess of our government, or the on going banking crisis and NAMA repercussions.
No, we are going chocolate mad, even the land is turning to chocolate… It is, if you believe the new wrapper on the Cadbury Dairy Milk chocolate bar that was recently launched at the Cliff’s of Moher.

Paul Ruane’s Cliffs of Moher design is the first ever consumer-created wrapper for the iconic Cadbury Dairy Milk bar here in Ireland.  Paul’s design was chosen after a nationwide campaign following the Cadbury Dairy Milk task on TV3’s The Apprentice.  The design will now appear on the front of over 600,000 Dairy Milk bars made in Ireland and on one giant polystyrene bar we created for Paul and his team at Midpoint Creative.

The actual Cadbury Dairy Milk bars, a gift from Midpoint Creative

The actual Cadbury Dairy Milk bars, a gift from Midpoint Creative

When the opportunity came about to create a super-sized candy bar for Paul with his original wrapper design we jumped at it, as it fantastic way to promote our individual skills on an item that is so easily recognised. The impressive bar is proving to be very popular on both Cabury’s Dairy Milk facebook page and their blog.

The real Cadbury Dairy Milk bars, that Paul sent as a gift, are proving to be be very popular in my home too. In fact, they are all gone and it’s driving me MAD as I’m Missing A Dairy milk and I don’t want to taste a giant one :-(

Photo: Paul Ruane, Midpoint Creative, Christy Curtin, Mayor of Co. Clare, Katherine Webster, Director of Cliffs of Moher Visitor Experience, Kevin O’Sullivan, Cadbury Regional Sales Manager and Finbarr Broughman, Clare Regional Development Manager Shannon Development.

Post a Comment


  1. Shane Murphy

    Posted July 12, 2010 at 9:49 am | Permalink

    Gutted to see Louth loose they way they did yesterday. Hard luck boys. We got the moral victory.

  2. Denis O'Donovan

    Posted July 12, 2010 at 9:52 am | Permalink

    As a Meath fan I think Louth was hard done by. Bring on the replay!

  3. Laura Callan

    Posted July 12, 2010 at 9:57 am | Permalink

    Poor Louth :( I have a very sad Daddy at home *tear*

  4. NIall Carroll

    Posted July 12, 2010 at 10:24 am | Permalink

    So dissapointed and disgusted with the Ref, total injustice

  5. Fran

    Posted July 12, 2010 at 11:54 pm | Permalink

    Thanks Shane, Denis, Laura and Niall for the comments. A Louth sign will be on it’s way to you.
    For others that are reading this, I posted a tweet on twitter “#Louth fans, want a sign to cheer you up, first 5 to leave a comment on our blog wins 1″
    This might explain the random comments. The blog post title though kinda sums up the feelings that the Louth GAA fans had last Sunday.
    If you want a sign leave a comment we still have 1 more up for grabs.

  6. Allen Murphy

    Posted July 13, 2010 at 10:06 am | Permalink

    Was at the match. It’s a total shame how it finished. Great match.

  7. Fran

    Posted July 13, 2010 at 8:43 pm | Permalink

    Hi Allen.
    Thanks for the comment and we totally agree.
    For that we will create a LOUTH sign for you. :-)