July 8, 2010 – 9:35 pm
I am rapidly coming to the conclusion that we are going mad, mad, mad.
It’s nothing to do with the 12 week recess of our government, or the on going banking crisis and NAMA repercussions.
No, we are going chocolate mad, even the land is turning to chocolate… It is, if you believe the new wrapper on the Cadbury Dairy Milk chocolate bar that was recently launched at the Cliff’s of Moher.
Paul Ruane’s Cliffs of Moher design is the first ever consumer-created wrapper for the iconic Cadbury Dairy Milk bar here in Ireland. Paul’s design was chosen after a nationwide campaign following the Cadbury Dairy Milk task on TV3’s The Apprentice. The design will now appear on the front of over 600,000 Dairy Milk bars made in Ireland and on one giant polystyrene bar we created for Paul and his team at Midpoint Creative.
When the opportunity came about to create a super-sized candy bar for Paul with his original wrapper design we jumped at it, as it fantastic way to promote our individual skills on an item that is so easily recognised. The impressive bar is proving to be very popular on both Cabury’s Dairy Milk facebook page and their blog.
The real Cadbury Dairy Milk bars, that Paul sent as a gift, are proving to be be very popular in my home too. In fact, they are all gone and it’s driving me MAD as I’m Missing A Dairy milk and I don’t want to taste a giant one
Photo: Paul Ruane, Midpoint Creative, Christy Curtin, Mayor of Co. Clare, Katherine Webster, Director of Cliffs of Moher Visitor Experience, Kevin O’Sullivan, Cadbury Regional Sales Manager and Finbarr Broughman, Clare Regional Development Manager Shannon Development.