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Made In Hollywood Blog

Welcome to the Made In Hollywood Blog, where we share and discuss all things polystyrene from around the world, including cool point of sale implementations, innovative applications of polystyrene foam, and more. Subscribe to our RSS Feed.

January 7, 2009 – 11:08 pm

Comments OffSomewhere over the rainbow.

- Posted in Extended Portfolio, Uncategorized by Fran

The colours in the familiar children’s “I can sing a Rainbow” song are “red and yellow and pink and green, orange and purple and blue.” You may also remember the tune. However, this song is a little misleading, as the colours of the rainbow that Isaac Newton originally named only had five primary colours: red, yellow, green, blue and violet. He introduced orange and indigo later.

3e logo in 3D

3e logo in 3D

Most popular colour wheels have six primary colours: red, orange, yellow, green, blue and violet. Even at these basics, choosing a colour (or color) isn’t straightforward or simple. In fact, it only gets more complicated and can get more than a little confusing.

It’s all to do with the standards and systems used in different countries and employed in varying commercial sectors. These include RAL, Pantone, British Standards (BS),  Natural Color System (NCS) and Federal Standards to name a few. We haven’t even started to mentioned the ink, dye and paint manufacturers that, again, have own proprietary classifications. You would imagine that with thousands, if not millions, of colours that matches could be found, unfortunately not.

TV3 asked us to recreate their new logos  for them.  TV3 is re-branded with a modern, contemporary look and its sibling channel, 3e,  is the new name for Channel 6 – its focus being on pure entertainment.
Each letter or number had a either a Pantone or RAL reference; unfortunately some of these didn’t  correspond exactly to a BS paint standard. The ever-helpful technical staff at Dulux Paints in Cork assisted where they could, but highlighted again that conversion from one standard to another isn’t always trouble-free. A reference number was found and the items were painted but we were left wondering. Should we concentrate less on matching the colours of the rainbow and more on searching for that illustrious pot of gold? It might be easier.

January 5, 2009 – 7:48 pm

3The 3 R’s circa 2009

- Posted in Uncategorized by Fran

In education circles, I was always told that the three R’s were Reading, Writing, and Arithmetic. It is a little confusing, as only one of them starts with R!

However, the 3 R’s changed to Reduce, Reuse and Recycle: a concept that is easier to understand and implement, and one that we follow here at Made in Hollywood. Large 6′ bags of polystyrene offcuts stored in the workshop are evidence of this.

However, in 2008 and 2009 the 3 R’s are taking on a new meaning as words that are appearing more and more in the press, on many on-line forum and in private conversations are: Recession, Redundancy and Receivership.

To The Gym

To The Gym

Words that are not particularly hopeful if you are the receiving end of them, so our resolution for 2009 is to try and use these “R” words instead:
Rejoice that the rasher, for the sandwich that was at risk a couple of weeks ago, is rescued.
Reject the rigmarole of red tape that come our way.
Resign ourselves to fact that we may have another summer of rain and raging rivers.
Run to the gym and not with the rabble in the riot.
Respond rapidly to requests for information.
Rise to challenges and rebound from any disappointments.
Remember to send receipts and invoices.
Refill the bucket with render or fibreglass resin to reinforce the products, to make them robust.
Research and reinvent solutions for all our customers including those in the retail sector.

Sale now on

Painted polystyrene Sale Now On sign

If we get time we might:

Rethink and replay the moves to solve a rubic cube or retire it to the top shelf.
Revel in times of recreation and relaxation whilst reaching for the ragout or ravioli ( we love French and Italian food).
Relying on rational thoughts and resolute passion we will hopefully all Rally together for a Rapid Recovery.

We regret the rampant use of the letter “R” in this post. We hope that we haven’t given you reason to resent our ramblings, if we have, please respond in the comment (rectangle) box.

December 23, 2008 – 11:47 pm

Comments OffSeasons Greetings

- Posted in Company News, Uncategorized by Fran

Well that is nearly the end of the snowflakes, signs, icebergs and steam rooms  for another year and we are starting to look forward to 2009 and working on some more interesting projects. We have some new developments in the pipeline and hopefully some events that will involve you, the online community.

We could like to wish our families, friends and customers old and new a very Merry Christmas and Happy New Year.

December 15, 2008 – 5:11 pm

4New Website Launched

- Posted in Company News by Fran

Well, we’ve just launched our new website – www.madeinhollywood.ie. We hope you like it and we welcome your comments on the design, layout, photos… anything really. Thanks for visiting.

November 28, 2008 – 4:16 pm

1Arnie Comes In From the Cold

- Posted in Extended Portfolio by Fran

Arnie, the Snowman

Arnie, the Snowman

Arnie is the nickname we gave to an 8′ foot high hand sculpted snowman that we created for Arnotts department store, in Dublin. Last year he sat cross-legged above the heads of shoppers on a canopy at the front of the Henry Street store, as part of the “Magic of Christmas” promotion. He endured wind, rain and freezing temperatures, but being made from Styrofoam he was very well insulated and able to cope with rigours of an Irish winter.

This year he is to be found in a very laid back position, being in one of the window displays that attract Christmas shoppers on this busy thoroughfare. Maybe this is a reflection of his growing celebrity status as he was photographed for an article in the Irish Times. It could be interesting to see where the paparazzi will find him next year after his previous high flying and nights on the roof exploits.

November 13, 2008 – 2:13 pm

1As Seen On TV

- Posted in Extended Portfolio, Polystyrene Uses, Videos by Fran

As Seen On TV

Class Act stage props

Yes, we can now use this cringe-worthy cliché yet again, as the letters we created for “Class Act” are on full display on the set of RTE’s Sunday evening programme. Working with Sideline, a TV and DVD production company, we created the large-scale 3D letters from polystyrene foam. Unusually, they were left in their original white colour. However, it’s not the first time our work has appeared on the small screen, as we produced the signs used by Xposé on TV3, and props for many other programmes. Franz Lawlor, a contestant from the show, is featured playing his leopard-skin drum kit.

In the video below, featuring Hugh O’Neill the winner of the competition, you can clearly see the Styrofoam letters used as stage props.

September 28, 2008 – 12:48 pm

Comments OffBlown Away

- Posted in Polystyrene Uses by Fran

Concorde Engine

Scale model of a Concorde Engine

The amount of information available on the internet these days is amazing, but finding the correct information quickly is a constant problem. Google seems to be the default search engine for the past decade or so, but they have a number of additional strings to their bow to make it easier to find new or obscure articles. One of these strings include “Google Alerts”: a service which notifies the user about the latest web and news items related to their search via e-mail. I receive a number of alerts and one, in particular, is related to polystyrene. Occasionally, I get an article that grabs my attention.

The image above, which came from a feature on Creative Review, is of a full scale model of a jet engine that once powered Concorde. It is on display in Selfridge’s window on Oxford Street, in London.

Postlerferguson, are a design firm, who created the model using just a maintenance manual purchased on Ebay for £6, a lot of styrofoam, paper and glue; but also the time, skill and ingenuity required to make such any eye-catching display. It appears that the model is made from XPS (extruded polystyrene foam) and also, painted EPS (expanded polystyrene foam). Being lightweight adds to the floating illusion of the replica, something that you wouldn’t normally associate with the bulk of a jet engine. This is an excellent example of polystyrene’s versatility as a material, and how it can be used to create visual effects that would otherwise be difficult to achieve.

September 15, 2008 – 10:47 am

Comments OffTwists and Turns

- Posted in Polystyrene Uses by Fran

Floating  Golf Green

Floating Golf Green

Conversation is like being on journey with no map or ‘Sat Nav’, you just don’t know where you may end up. The “journey” in question was a meeting with our website designer, David Behan. It followed an recognised route (i.e. we discussed the design, layout and content of the website and I explained the properties of polystyrene and projects that we were involved in). As you would expect with a business meeting, there were no major detours – just a steady journey. We did stop after a while for a coffee, and this is where the mystery tour started. I won’t trouble you with the twists and turns it took, but it ended up with David’s interest in golf, and a floating green in Idaho.

Yes, a floating golf green in Idaho. It is an award winning feature, at the Coeur d’Arlene Golf & Spa Resort close to Washington and the Canadian border. The green at the 14th hole floats on a base that is made from styrofoam. This example shows us that polystyrene can often be perfectly suited to various applications in which its use would not normally be expected. A bit like the journey in the conversation.