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Made In Hollywood Blog

Welcome to the Made In Hollywood Blog, where we share and discuss all things polystyrene from around the world, including cool point of sale implementations, innovative applications of polystyrene foam, and more. Subscribe to our RSS Feed.

March 11, 2009 – 6:40 pm

Comments OffGone to the races

- Posted in Extended Portfolio, Polystyrene Uses by Fran

Horseware Products Trade Stand

A section from the Horseware Products Trade Stand at BETA 2009

No, we haven’t gone to Cheltenham this week, as we prefer the spinning of wheels to the gallop of hooves in the racing that we watch (we also prefer more than 1 horsepower). That isn’t to say we don’t have an interest in horses – we do, but it’s more in what they wear. Let me explain…

Horseware Ireland is a company that is based in Dundalk and is a world leader in the design and manufacture of horse blankets and equestrian clothing. They employ a policy ofInnovation not Imitation’, which is applied to both their horse blanket and clothing ranges. This policy has helped them to develop a space-saving range of “mini rugs”, which replicate the design features found on their full size blankets, for use at trade shows and retail outlets worldwide.
We were asked to create and develop a “dog”, a nickname given to the former on which the mini rugs are displayed. We then produced full scale prototypes for testing and evaluation until a design was agreed. Their benefits are that they are lightweight to allow for easier shipping and handling, contoured to match the shape of the rug, adaptable so that changes can be quickly implemented and cost-effective compared to other materials.

Horseware Ireland "Mini rug" on a polystyrene display former.

Horseware Ireland "Rambo Mini rug" on a polystyrene display former.

We have continued to work with Horseware Ireland to evolve the design to meet their new requirements. The latest version was utilised at BETA International 2009 , the world’s foremost equestrian and country trade exhibition, where their products  won three awards. Two of these were for Innovation Awards.

Using polystyrene foam to display their rugs is also innovative within the industry, but it is a material that is well matched to this unique application and is equally suitable to other areas of industry where practical and creative solutions are sought.

So if you are lucky enough to be at the races in Cheltenham, keep your eyes open in the paddock, as the best dressed fillies, could be wearing innovative designs originating in Dundalk, the “Horse wear” fashion capital.

March 9, 2009 – 7:52 pm

4The winning caption

- Posted in Company News, Competitons by Fran

Garman and his winning speech bubble comment

Garman and his winning speech bubble comment

We would like to congratulate Garman and Roseanne on their winning entry to the competition that we ran at the 2009 Blog Awards.
It seems that he already has a grasp of “this reading and writing malarkey” and we hope that this will give him the encouragement to continue and follow in his mother’s footsteps into the Blogosphere.
We would like to thank everyone who entered. We enjoyed all of the comments and images and hope that you had a bit of fun with the foam speech bubbles.

If you have any suggestions on what we could do next year, please leave a comment.

February 24, 2009 – 6:52 pm

2Make the Big Switch to…

- Posted in Extended Portfolio, Polystyrene Uses by Fran

The big switch made from foam.

The big switch made from foam.

Bord Gáis Energy now intend to supply both Natural Gas and Electricity to householders and businesses alike with the launch of their “The Big Switch” campaign. They guarantee that householders can save a minimum of 10% on their electricity bills, compared with ESB, and invite people to switch energy suppliers using website.

Working with Direction@JWT, Public relations and marketing consultants, we designed, created and installed the big switch props for the events held at St. Stephen’s Green and the Shelbourne Hotel. We used polystyrene foam to create the 3D switch, the support stand, and hand-held signs, as it is lightweight and easy to transport. If it had been a windy day, this could have caused problems with the large sign, but we included a base which had been weighed down to keep the photo prop stable.
The launch attracted numerous national papers and television stations covering the event. They included TV3′s 5.30 evening news. The image above is a screenshot from the news story. To watch the full news feature, click the play button below.

February 24, 2009 – 12:24 am

9Irish Blog Awards “The Winners”

- Posted in Company News, Uncategorized by Fran

Blacknights Best Business Blog Trophy

Blacknights Best Business Blog Trophy

From where I was sat, I could see the winners.
Yes, there were the ones lucky enough to win an Award, but we were all winners, as it was a fantastic event.
It was the first Blog Awards that I had attended, so I didn’t know what to expect as I only knew a handful of people before going to Cork. I read many blog posts and had an idea of the personalities, but they didn’t know me, other than the fact that I had produced the “W’s” for the Irish Web Awards. So, I knew going to Cork was going to be interesting. It was.

The Cork International Airport Hotel was a superb venue – it’s  quirky, stylish, comfortable and friendly, a bit like the crowd that was in attendance. I have give thanks to Carmel, the manager in charge of the event, who was very helpful even though she hates the sound that polystyrene makes and saw the potential for a polystyrene snow storm, which luckily didn’t materialise.
Some of the people I met included Damien Mulley, the event maestro, who was relaxed, calm and looked totally unflustered.  He could have been suffering from the “Duck syndrome”:  Calm and collected on the surface but paddling like the devil underneath. Somehow I don’t think so.
Ryan, who helped set up a backdrop and a Blog Awards sign, that I had made in foam, and who later received an award for Best Photo Blog.  George, from Blacknight, who was absolutely hopeless at keeping the horses in the corral. Brendan, disappointed to be the only insurance man there (not really). The Blogs had to have been better than any insurance seminar. Darragh, for being welcoming, encouraging and acting as a personal photographer for me. Grannymar who, I think, I promised I would make a Styrofoam toy-boy for! ! A conversation with Gabriela, who explained her fondness for our Irish weather(?), and Val who has given me a cool recipe to try out on Pancake Tuesday.
Thanks to everyone else that I spoke to. I can’t list you all, as this post could be as long as an Oscar acceptance speech. To those I didn’t get to talk with, there’s always next year! That includes Rick, who I would have given his foam name to, but I didn’t realise that polystyrene would make me that popular.

(It doesn’t really, I just thought it would be a good tagline to finish the post).

For those of you that have an image and a caption of your speech bubble please link to this blog and we will pick a winner.

# IBA09

February 20, 2009 – 1:11 am

2Irish Blog Awards

- Posted in Company News, Competitons by Fran

Irish Blog Awards Competition postcard

Irish Blog Awards Competition postcard

We are pleased to be sponsoring a competition at this years Irish Blog Awards, being held at Cork International Airport Hotel.
The event is promising to match the excitement and drama of the Oscar’s ceremony, who are conveniently having their show on Sunday to avoid clashing with the Cork event.

The image is the front cover of our competition postcard (thanks to Michael @ Lia Fail), the flip side has all the details on how to enter and ……….. no more details for now, you will just have to wait till Saturday evening and use your imaginations.
Good Luck to all finalists and we hope that the winners have acceptance speeches that are as memorable as those Made in Hollywood.

February 13, 2009 – 8:55 pm

Comments OffTo make a blog

- Posted in Extended Portfolio, Polystyrene Uses by Fran

A Blog made from foam

A Blog made from foam

Today, we were making blogs – not writing them, not thinking about the content, not putting one together and thinking it’s great only to delete it the next day. No; today, we were making them.

So how do you make one, if you don’t write one?

Well, it’s quite simple. We choose a font and type out the word in our design software (Corel Draw). We weld the letters together, bring it into the cutting software, and then, the machine cuts the design out of Polystyrene. The magic thing is that we can have the word in virtually any size. We just enter the dimensions and the machine does the rest. So, who wants a blog?

February 7, 2009 – 10:51 pm

Comments Off4 Styrofoam horse heads and a hosting company

- Posted in Extended Portfolio, Polystyrene Uses by Fran

Blacknights Logo in Foam

Blacknights Logo in Foam (Image courtesy of Blacknight Internet Solutions Ltd)

No, this isn’t the title of a Hollywood blockbuster movie, but an unexpected hit: the connection between Made in Hollywood and Blacknight Solutions.
Let me explain. I sent 4 horse heads to Michele Neylon of Blacknight Solutions to replicate their logo. He hadn’t seen our work previously, so he  didn’t know what to expect. This is often the case with many of our customers, so it is brilliant when they are well received.

He posted this article on “If you’d told me a couple of weeks ago that I’d be a fan of polystyrene stuff I’d probably have laughed at you. Seriously. The nice people over in Made in Hollywood, however, have made me “see the light”. They did up a really nice set of horse’s heads for us: So now I’m a big fan. If you want to see what kind of stuff they’ve done for other people, then head over to their site and peruse their portfolio. I’d have never thought that polystyrene could be cool, but it is!”

Michele, also posted a competition on their business blog“We’re inviting you to make suggestions on what we can do with them via the comments here and we’ll give something “nice and shiny” to the winner”

The numerous comments are amusing, practical and some a little weird. I even made a suggestion too in the hope of something “nice and shiny”.
However, ultimately, it shows that Styrofoam or Polystyrene can be used succesfully to stimulate interest in marketing promotions or advertising campaigns.

February 7, 2009 – 9:56 pm

28What the heck are you blogging about?

- Posted in Company News, Polystyrene Uses by Fran

The Alphabet Bloggers

The Alphabet Bloggers

Blogs, Blogging and Blogger… what’s it all about? To start with, I don’t know, as I have only been writing small, and hopefully interesting polystyrene-related articles since January.

The name blog is a shortened version of web log and is a on-line journal or diary where people post entries about their personal experiences, hobbies or observations. It came into being around 1999 – 2000, but even though it is gaining popularity yearly, it still isn’t recognised by many software spell checkers – the wiggly red line appearing whenever you type the word. As usual, wikipedia has an interesting page related to the subject.

So why have a business blog? That’s a question I asked. I could understand the concept on a personal level but found it difficult to see how it could be applied to a business. After viewing several blogs from a diverse range of companies, large and small, I see that it is a growing phenomenon. You have Ice Cream makers from Dingle Co. Kerry, Cyclists from Clomel Co. Tipperary, Wine Suppliers from Cork and the expected IT businesses like that of our website designer David Behan.  However, business blogs aren’t restricted to specialist or niche companies; large organisations see advantages too, a good example being FDB’s No Nonsense Car Insurance blog.
Blogging in Ireland is so popular that it has its own Awards event. This is its 4th year, with numerous award categories and over 300 people booked to attend.
So what about Made In Hollywood’s blog? I hope to comment on some of the work that we do that maybe isn’t in our portfolio,  show you examples of where and how polystyrene is used around the world and give you the opportunity to comment on what we do or what we could be doing.  So, if you have any ideas, suggestions or any observations, please leave a comment. For the first 10 people to give a constructive or creative comment, we will send you your name in Polystyrene! “Hi their” or “Yo dude” don’t qualify this time. So it’s over to you.

February 6, 2009 – 7:59 pm

2Polystyrene coffee cups… another use

- Posted in Art & Sculpture, Polystyrene Uses by Fran

Landscape from foam coffee cups

Landscape from foam coffee cups

Polystyrene or Styrofoam is a material that people often recognise and one of its most popular applications is as a humble coffee cup. It’s, therefore, interesting to see such a familiar item used in a creative way.
Tara Donovan
creates unexpected sculptures out of everyday items – cups, pencils, buttons, tape and toothpicks.
The undulating landscape uses thousands of stacked polystyrene cups to create this amazing piece.

Now would anyone like to guess how many cups were used?

January 30, 2009 – 10:02 pm

3Making Love… an annual event

- Posted in Polystyrene Uses, Uncategorized by Fran

It’s the time of year when our thoughts and actions turn to Love and all things romantic. Valentines day is fast approaching and for some of you lucky people, you might be on the receiving-end of a lovely box of gourmet chocolates, a handmade card or even that long-awaited diamond ring. Others may be planning the opportunity to pop the question: “Will you marry me?”, or be surprised by someone mysterious who declares “I love you” .

A heart to Love

A heart to Love. (Photo by Scotty)

There will be others, however, that are going to receive something a little different, like a giant love sign, a big velvety heart or a golden cupid from a  friend or a secret admirer who are taking a quirky approach with the gifts that they send, rather than using traditional red roses. We know, as we are busy glittering, painting and flocking these gifts for the February 14th deadline.
On this day, the world is united briefly in the giving and receiving the gifts of Love, romance and passion which span the boundaries between rich and poor, young and old, with emotions that are often expressed in modest or extrovert ways. This is also a day when people give to others by contributing to fund-raising events. One of the many  Valentines Balls being held around the country is raising funds to support Drogheda ABACAS School for Children with Autism. It is the 6th annual event, to be held at City North Hotel, Drogheda, Co Louth, with special guests Brian Ormond, Pippa O’Connor and Lorraine Keane.
It’s a pity that the energy and passion displayed on this day couldn’t be harnessed… but maybe it’s safer that it isn’t – because if my wife receives another polystyrene heart, styrofoam cupid or Valentine sign, I think that a February hospital visit may turn into an annual event.