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Made In Hollywood Blog

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April 8, 2009 – 10:15 pm

Inflation and running a muck

- Posted in Extended Portfolio, Polystyrene Uses, Videos by Fran

A supersized styrofoam Samsung mobile phone.

A super-sized Styrofoam Samsung mobile phone.

We are not economic commentators or political pundits, as there are plenty of them around at the moment, but what we do know is that we need inflation – and large scale inflation at that. Well, we did for this particular project.

Dena, from Kick Communications, approached us to create a giant phone for their client, Samsung, and for the launch of their new Tocco Ultra touch screen mobile phone. The inflation rate was 2300%. Thankfully, this only applied to the phone’s dimensions, which basically meant that it was much much larger than the original.  Even Tommy Bowe, a member of Ireland’s Six Nations Championship winning team, is 6′ 3″ tall and is dwarfed by the supersized phone.
The cellphone replica was 11′ (3.3m) tall and was created from three blocks of foam. Timber batons were run through the centre to give it additional strength. The surface was then treated, and a printed vinyl wrap was applied to the entire phone.
Unfortunately, we were not at the event, so we don’t know exactly why there are so many people running a muck, clad in red spandex, on a sunny day in Dublin (possibly some government protesters on the way to the Dail to complain about their overdraft situation?). The only clue we have is that they were part of a teaser campaign, from looking at this video. With thanks to Dublin Metblogs.

It’s good to know that there can be a good outcome when inflation runs a muck. It doesn’t happen often, but it did in this case.