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September 29, 2010 – 7:31 pm

Going Places with a Facebook Icon

- Posted in Extended Portfolio, Marketing related, Polystyrene Uses by Fran

Facebook Places logo

There’s an app for this and an app for that, in our house there’s even a napp, my wife not quite hearing “an app” from a quick-talking friend.
An app, or application, is a program designed to run on your mobile device, usually a mobile phone. With most modern phones having GPS capabilities, some of the more popular apps available are location-based services. These apps help you to discover places, whether it be coffee shops, museums or landmarks. They’re a game that rewards and challenges you to experience new things, and then they let you share them with your friends through social networks like Twitter.
There are a number of different apps available that are trying to establish themselves in this sector, but Facebook, with over 150 million users who regularly check for updates and news through their mobile phone, are set to dominate this lucrative advertising market. ‘Places’ is the name of the Facebook location service that is available to people in the USA, the UK, and Australia. ‘Places’ is not yet available here, so we decided we should locate some interesting ‘Places’ around Ireland ourselves.

Exploring the grounds of Trinity College Dublin with our Facebook Places prop

We started our journey in Dublin, using only our feet, a polystyrene ‘Places’ prop and a point-and-click camera. We didn’t use any high-tech navigation devices to help us to identify any landmarks and other places of interest on our travels through the city, although we did employ GPS, (Going Places Sightseers) .
Being ‘Going Places Sightseers’ from Ireland, we had a good idea where to visit and the quickest way to get there, as we are reasonably familiar with Dublin. However, we passed many tourists carrying travel books and maps who could find this geo-location service very useful for finding landmarks, entertainment venues and for places to eat & drink. These location-based services will have advantages for both the venue owner, and the visitor. The owner of an outlet could offer visitors a special discount, or have an offer for regular customers; the tourist can benefit from being able to read about these incentives and reviews of the destination.

Fred Caballero at Adtech London with one our small Facebook 'Places' props

To see some of the ‘Places’ we visited on our travels around some Dublin landmarks, have a look at the photographs in our Facebook Album. You can also see some of our smaller ‘Places’ props being used at Adtech, a conference that was held London and was kindly photographed by Fred Caballero of Channelship.ie

To receive one of the mini ‘Places’ props, please suggest a location or landmark that you think should be marked, and we will select the best suggestions. The only condition we attach is that you photograph the prop in the location and post it to our Facebook page.
So, what ‘Places’ are you going to?

Post a Comment

4 Comments

  1. Fred

    Posted October 4, 2010 at 8:20 am | Permalink

    Great post and initiative Fran! Thanks for the mention. Really enjoyed bringing my Places prop around London :)

  2. Fran

    Posted October 4, 2010 at 10:20 pm | Permalink

    Thanks Fred.
    You must have created plenty of interest, going around with the ‘Places’ prop, you got some great pictures.
    It also looks like a prop could be going to America, so this prop idea is going international, intercontinental and inter someone’s suitcase ;-)

  3. Fiona McGrory

    Posted October 25, 2010 at 7:27 am | Permalink

    Hi Fran… the poor old Places prop must be absolutely exhausted. Surely she needs a holiday in NEW ZEALAND – maybe to check things out in advance of the 2011 Rugby World Cup, or maybe just to check out the beaches!!!

  4. Fran

    Posted October 25, 2010 at 8:22 pm | Permalink

    Hi Fiona,
    Thanks for the comment.
    I think you could be right, you know I might even deliver it personally. I wouldn’t mind a holiday in New Zealand.
    Do you have Facebook Places over there yet?
    It’s due in Ireland in the next couple of weeks, if the rumours are true.