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Made In Hollywood Blog

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June 13, 2010 – 12:21 am

For the Want of a Tree Surgeon

- Posted in Extended Portfolio, Marketing related, Polystyrene Uses, Videos by Fran

OK, where am I going with this? It looks like it’s going to be a be a heck of a leap from expanded polystyrene foam to a tree surgeon, but there is a link, a video and hopefully a bit of a story too. I’d better get started…

Weedle is an online service that allows you to connect with other people who need your skills, whether you’re a plumber in Pittsburgh or an accountant in Auckland. The service also works in a reverse way by allowing you to find people with the skill you need, like a marketing executive in Manchester or a 3D advertising, promotional & signage maker in Dundalk.

We were contacted by Brendan Hughes, Director of Community at Weedle who asked us to create signs to be used in an upcoming exhibition. Using the Weedle brand, we produced some layout designs with other ideas that we thought might be useful. Their logo has a bold and chunky font style with a bright red colour and we knew that it would be very suitable to be made  from expanded polystyrene foam. The layered 3D signs would be lightweight, eye-catching and would hopefully attract attract visitors to their stand.
We both use Twitter, so we decided that we would show people step-by-step images of the production process. That is one of the powers of the social networking platform: we can take pictures of a project and, instantaneously, people can see the image and the accompanying message.
We do realise that not everybody uses Twitter, so we have put together a slide-show of the pictures from the project to let you see the process in creating the 3D signs.

That’s the video and polystyrene sorted, now to explain the tree surgeon.
We were kindly invited to Weedle’s Irish headquarters for the launch of their updated website and were pleased to see that they were re-using their Styrofoam signs to promote their brand in the venue. We were given a presentation on how to use the site and how they intended to expand their service in the future. We also learned that Weedle originally came about when Iain McDonald, a co-founder, couldn’t find anyone to deal with a dangerous branch on a tree growing in his garden.

So, thanks to that branch, we got the opportunity to cut signs for Weedle, and Iain can now get his tree cut using the skills of this tree surgeon!

Post a Comment


  1. Brendan Hughes

    Posted June 13, 2010 at 10:52 am | Permalink

    Hey Fran. Really nice article and video explaining the production process. You’ll be pleased to know that your signage made it all the way to both San Francisco and New York… and really helped to draw attention to our stands at exhibitions there.

  2. Fran

    Posted June 13, 2010 at 4:51 pm | Permalink

    Thanks Brendan for the comment.
    Glad to hear that our signs are going international and are working for you at events in America. Being lightweight means the shipping costs would be lower compared with other types of 3D signage.

  3. Elly Parker

    Posted June 17, 2010 at 3:09 pm | Permalink

    I have to go in for this Twitter competition (even though you’re probably sick of me entering by now!)

    I’d love to own a in foam, would make a nice background for some of our blog photos….

  4. Fran

    Posted June 17, 2010 at 6:51 pm | Permalink

    Hi Elly.
    Thanks for the comment.

    To explain the comment:
    We ran an impromptu competition on Twitter, “The 1st person to leave a comment on our blog wins their name in foam”
    Elly was very quick off the mark and won the competition.

    We run competitions from time to time from our twitter account, via this blog and with every newsletter we send out .
    So you too could be in with a chance of winning something cool & interesting, please follow us on twitter, or subscribe to either this blog or our newsletter. Thank you

  5. Sinéad

    Posted June 24, 2010 at 2:43 pm | Permalink

    I absolutely love those business card holders, what a great idea Fran.

  6. Fran

    Posted June 24, 2010 at 4:46 pm | Permalink

    Hi Sinéad.
    Thank you for your comment.
    The business card holders worked very well using the Weedle ‘W’, we have used a similar idea for invitations to product launches and for place name holders at different events.

  7. pittsburgh plumbers

    Posted October 6, 2010 at 5:33 pm | Permalink

    thank you so much for this article Fran, i learned so much.

  8. Fran

    Posted October 6, 2010 at 6:28 pm | Permalink

    Thanks Pittsburgh plumbers for the comment.
    I don’t know how useful it’ll be for hanging a radiator or connecting a vanity unit but I’m glad you liked it.
    Did you come across the site due to the random reference to a “plumber in Pittsburgh”?

  9. Janny

    Posted January 9, 2013 at 8:29 am | Permalink