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Made In Hollywood Blog

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February 28, 2011 – 11:11 pm

An open book telling a ‘Brilliant’ story

- Posted in Extended Portfolio, Marketing related, Polystyrene Uses by Fran

St. Patrick's Festival press launch 2011

‘Brilliant,’ by Roddy Doyle is a fun and uplifting story about banishing the depression over Dublin and getting the city’s funny bone back. This short story is very appropriate for the times we live in and was used as the inspiration for the Parade to honour Dublin’s designation as UNESCO City of Literature.  Community groups, theatre companies and street artists from around the country will be interpreting different chapters of the story in the St. Patrick’s Day parade to be held on the streets of Dublin city.
The St. Patrick’s Festival runs from the 16th to the 20th of March, with a wide variety of events that are there to be enjoyed.

What a 'Brilliant' book

Working with the teams at Fleishman Hillard and St. Patrick’s Festival, we created this giant book prop. We designed it so that it could free-stand and be easy to handle. It also had to allow ‘characters’ to emerge from the pages of the book. Using expanded polystyrene foam gave us the flexibility to do this: we created a window cut-out to allow the performers to pass through.
The colourful characters and happy kids seem to be enjoying the whole experience, but isn’t that what you get when you open a brilliant book?

Have any characters jumped out from the pages of a book that you’ve read?