July 26, 2011 – 10:53 pm
Mixing business and pleasure can be a tricky task, some people would frown upon it whilst others would encourage it, all I can say is that from my point of view it has worked out very well.
Those who read this blog or follow me on twitter may realise that I have an interest in motorsport, in particular motorcycle racing. After years of watching formula 1, the monotony of the grand prix racing eventually got to me. I made the switch to two wheels, where ‘racing’ and overtaking manoeuvres are commonplace. I started watching riders from Ireland including Michael, John and Eugene Laverty, the brothers race on tracks in the UK and around the globe. Eugene rides for the prestigious Yamaha works team in the World Superbike Championship.
Now, you have an inkling on how I pass my time when I’m not cutting foam, but “where does the business come in?” I hear you ask.
Well, it started on twitter, with news that Eugene had launched a new iPhone app. I sent a tweet to my good friend @curlybiker, suggesting that it would be a cool idea to create a giant Eugene Laverty iPhone prop and she put the wheels in motion.
I met with Eugene and Pippa, girlfriend / PA / driver / minder, to discuss the prop but we also got round to talking about motorcycle racing and the current season, it would have been a crime not to. An idea was formulated to have the customised replica ready for the Donington Park round of the World Championship in the UK. Everything went to plan, the supersized mobile phone prop was used at the race meeting to promote the app, with the lovely ‘App Girls’ posing with fans for numerous photo opportunities and they also distributed information leaflets.
I was fortunate to be at Donington Park, to see the phone prop and Eugene in action, however, the same can’t be said the next round which is being held at Silverstone in Northamptonshire this weekend.
So, if you’re at Silverstone keep a look out for a giant iPhone and for Eugene, he’s bound to be near the front and in the mix for a race victory, wouldn’t that be perfect.
The Silverstone round of the FIM World Superbike Championship went extremely well for Eugene and his teammate Marco Melandri, both riders finishing second and third respectively in the two races held last weekend.
It was a very successful weekend for the Yamaha team with both riders finishing so strongly and consolidating their positions in the championship, with Marco 3rd and Eugene in 4th position. It therefore came as a surprise to hear last Monday, that the Yamaha World Superbike team were going to withdraw from the World Championship at the end of the year.
This will mean a period of uncertainty for the two riders, but with strong performances this year we hope it won’t be long before they can secure competitive rides with teams for next year.