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Made In Hollywood Blog

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July 26, 2011 – 10:53 pm

A perfect mix.

- Posted in Extended Portfolio, Marketing related, Sport related by Fran

Eugene Laverty with the 'App Girls' and a giant iPhone

Mixing business and pleasure can be a tricky task, some people would frown upon it whilst others would encourage it, all I can say is that from my point of view it has worked out very well.

Those who read this blog or follow me on twitter may realise that I have an interest in motorsport, in particular motorcycle racing. After years of watching formula 1, the monotony of the grand prix racing eventually got to me. I made the switch to two wheels, where ‘racing’ and overtaking manoeuvres are commonplace. I started watching riders from Ireland including Michael, John and Eugene Laverty, the brothers race on tracks in the UK and around the globe. Eugene rides for the prestigious Yamaha works team in the World Superbike Championship.

Now, you have an inkling on how I pass my time when I’m not cutting foam, but “where does the business come in?” I hear you ask.

Eugene Laverty with our standard iPhone prop

Well, it started on twitter, with news that Eugene had launched a new iPhone app. I sent a tweet to my good friend @curlybiker, suggesting that it would be a cool idea to create a giant Eugene Laverty iPhone prop and she put the wheels in motion.
I met with Eugene and Pippa,¬† girlfriend / PA / driver / minder, to discuss the prop but we also got round to talking about motorcycle racing and the current season, it would have been a crime not to. An idea was formulated to have the customised replica ready for the Donington Park round of the World Championship in the UK. Everything went to plan, the supersized mobile phone prop was used at the race meeting to promote the app, with the lovely¬† ‘App Girls’ posing with fans for numerous photo opportunities and they also distributed information leaflets.

The 'App Girls' out and about meeting fans with the giant iPhone prop.

I was fortunate to be at Donington Park, to see the phone prop and Eugene in action, however, the same can’t be said the next round which is being held at Silverstone in Northamptonshire this weekend.
So, if you’re at Silverstone keep a look out for a giant iPhone and for Eugene, he’s bound to be near the front and in the mix for a race victory, wouldn’t that be perfect.



The Silverstone round of the FIM World Superbike Championship went extremely well for Eugene and his teammate Marco Melandri, both riders finishing second and third respectively in the two races held last weekend.

Yamaha Team trucks with 3D signs that we created for them, unfortunately they won't be in the World Superbike paddock next year.

It was a very successful weekend for the Yamaha team with both riders finishing so strongly and consolidating their positions in the championship, with Marco 3rd and Eugene in 4th position. It therefore came as a surprise to hear last Monday, that the Yamaha World Superbike team were going to withdraw from the World Championship at the end of the year.
This will mean a period of uncertainty for the two riders, but with strong performances this year we hope it won’t be long before they can secure competitive rides with teams for next year.

Post a Comment


  1. Stephen O'Leary

    Posted July 27, 2011 at 11:14 am | Permalink

    Really nice piece Fran, great way to promote the new app – huge potential here for other new app creators to use the same idea – good work!

  2. Eoin Casey

    Posted July 27, 2011 at 11:22 am | Permalink

    Great Idea, your prop will no doubt get some great coverage at the upcoming silverstone meet. You’re not the only one who has made the switch from F1 to Bike Racing, 2007 – 2010 F1 seasons really were dreadful.

  3. Fran

    Posted July 27, 2011 at 8:31 pm | Permalink

    @ Stephen
    Thanks for the comment. I agree, the prop is instantly recognisable and is a huge attraction whenever people see them in a public place. We need to do some targeted marketing :-)

    Thanks Eoin. I’d love to be at Silverstone to see the prop and the racing. Actually I’d be happy just watching the racing and hope that somebody else got pictures of the prop ;-)
    I occasionally watch a F1 race, I think it has improved slightly, but I wouldn’t miss a Moto GP or WSBK race. (sky+)

  4. Pippa

    Posted July 27, 2011 at 8:48 pm | Permalink

    Really was a fantasic prop. It really got noticed and people talking about the Eugene Laverty IPhone App. Just want to thank Fran & made in Hollywood for creating such a fun and practical prop. Couldn’t have asked for better. Pippa

  5. Steven

    Posted July 28, 2011 at 10:39 am | Permalink

    Nice post Fran and nice work as usual. It can be tricky mixing business with pleasure but some times we can be lucky enough that doing that business is actually a pleasure, and not like work at all. With that said I must go now and get ready to attend the launch of a brewery we do work for. Business – Yes! Pleasure – Oh Yes! :)

  6. Fran

    Posted July 28, 2011 at 6:08 pm | Permalink

    @ Pippa
    Thanks Pippa, it was a cool and memorable project to work. I can’t wait to see the Eugene Laverty iPad app, if it comes to fruition please give me a call. ;-)

    Thanks Steven.
    I agree that it can be tricky, but some opportunities are to good to miss. Speaking of which, enjoy a pint or two of Tom Crean’s Lager :)

  7. louis

    Posted July 29, 2011 at 11:55 pm | Permalink

    Looks great! any idea if there will be an android app? Or maybe there is alredy and i cant find it.

  8. Fran

    Posted July 31, 2011 at 4:21 pm | Permalink

    Thanks Louis.
    I’m not sure as we haven’t been asked to create an android phone with a Eugene Laverty splash screen. It could be worth checking out and asking a question on the blog.

  9. Geschenk

    Posted June 20, 2012 at 6:14 pm | Permalink

    I like that huge iPhone!